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The Instagram vs. Twitter debate is a very interesting one. They both have similarities and differences. Twitter was the first to come on the scene as a social media site. Twitter was growing quickly both in users and content until the emergence of Instagram.
The emergence of Twitter means a slight decline in contents and users on Twitter. People started moving to Instagram. Some see Instagram as more engaging in terms of business. The recent purchase of Instagram by Facebook furthers strengthens its value and usage.
Let’s look at some of the differences and similarities between them.
Instagram vs. Twitter: What Numbers Say
Statistics gives more insight into this Instagram vs. Twitter debate. It tells which social media network is more popular amongst internet users. These numbers will give you a good standpoint to judge which is best for you.
By Numbers: Instagram
- Instagram has over 400 million monthly active users.
- Also, it has about 40 billion photos uploads so far.
- It also has about 80 million photos on average per day.
- Instagram has over 3.6 billion likes per day.
By Numbers: Twitter
- Twitter has 316 million monthly users and 80% of active users on mobile.
- Also, it has 77% of users outside the U.S. It has 500 million Tweets per day.
- Instagram leads Twitter in active users while Twitter leads in content.
This is a stalemate so far.
Instagram vs. Twitter: The Audience
One fact about this debate is that both have identical audiences.
Both social media sites have similar users within the same age bracket, income level, education level and as well as location.
- Twitter demographics show that the users have the age range of between 18 to 29 years.
- Users within this age bracket are the most popular and active on both sites. People in the 20’s drive social media sites.
- The overall demographics of both sites show that both are quite evenly matched. This stems from the age-grade that drives the growth of social media.
Instagram vs. Twitter: The Engagement
Instagram is a more engaging social media than Twitter. It has almost no to little ads, feeds or clickable links to other sites. Thus, Instagram keeps users on the timeline without distractions.
Meanwhile, Twitter’s timeline has links to posts, news, and blogs. These links can quickly take you to other sites away from Twitter.
Conclusion
Finally, we can easily state that Instagram is on the lead on this Instagram vs. Twitter debate. Both are excellent but Instagram is quite suitable for business.