Instagram is one of the most popular and visited visual social media applications ever. With this feature, it also attracts the attention of businesses. Every day, about 12 million Instagram posts are being reposted worldwide. However, do you know when is the best time to post on Instagram?
Now everyone is aware of the power of photos and videos in social marketing. Instagram is one of the most advantageous platforms for reaching the audience and uploading exciting pictures and videos.
If you want to maximize your likes for your personal or business account, some studies show that there are some good times to post on Instagram. To begin with, it depends on your particular audience and their browsing habits.
Some information might work for a personal account, however not work for a business account, or vice versa. Understanding your followers’ preferences and past interactions is the best way to build a posting schedule that works for them is the key if you want to reach Instagram prime time.
What Are Instagram Peak Times
According to some research companies, the contents which are posting on Mondays, Wednesdays, and Thursdays have higher interactions on Instagram. According to this, for instance, posting on early Sundays is not beneficial for you. It is essential to post on Instagram during off-work hours, Depending on your audience.
According to HubSpot data, there are also Instagram peak times to consider.
- Sunday: 10 am – 2 pm CDT
- Monday: 11 am – 5 pm CDT
- Tuesday: 5 am – 9 am – 6 pm CDT
- Wednesday: 5 am – 11 am – 3 pm CDT
- Thursday: 5 am – 11 am – 3 to 4 pm CDT
- Friday: 5 am – 9 am – 4 pm CDT
- Saturday: 11 am CDT
Is There Really a Best Time to Post on Instagram for Different Industries
Some studies even go deeper and suggest optimal posting times for different industries. When Instagram updated their algorithms to show content based on the post’s relevance to the user, we all wondered whether timing really matters.
However, the algorithm still favors recency. Because Instagram prioritizes “fresh” content, it’s best to share your content with your followers when most of them actively browse their feed. This is why it is important to find the best time to post on Instagram. You can beat the algorithm to increase your visibility and get more likes and followers.
To conclude, you need to optimize your posting time for when the majority of your followers are online to maximize the likes and interactions of your posts.
We suggest you to read How to Post to Instagram from Mac with Your Browser