How to Use Instagram for Business (From Scratch)

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People make thousands just by being on Instagram and if you are asking yourself about how to use Instagram for business this article can help you in not just setting up your Instagram business account, but also for running the account. So, let’s dive into the business world of Instagram and find answers.

If you already have a personal account on Instagram, setting up a brand account is just a few steps away and it is easy to do so. However, if you do not possess a personal Instagram account or it does not represent your business’ identity well enough, you can a new one from scratch. You can follow the steps below to create one. If you already have one, you can ignore the next 5 steps.

create business Instagram account

How to Create Instagram Business Account

  1. Download the official Instagram app or open it if you already have the app.
  2. Tap on ‘Sign Up’.
  3. Enter your e-mail address or phone number to proceed. If you want to link your Facebook Business Page to your new business account, you can select ‘Login with Facebook’. If you do not want to do that, you can achieve the linking by signing up with an admin e-mail of the mentioned page.
  4. Choose your password and username on the next screen and type in the desired private information.
  5. Tap on ‘Done’.

Instagram brand account

Now you have a fresh personal Instagram account to work with. On the next steps, we will convert this personal Instagram account to a business one.

  1. Firstly, log into your personal Instagram account using your username and password.
  2. Tap the profile icon to enter your profile, it is at the bottom right corner.
  3. Tap the parallel three-line icon at the top right corner of the screen and tap on ‘Settings’ with a gear icon next to it.
  4. Just tap on ‘Switch to Business Profile’, afterward tap on ‘Continue’.
  5. If you desire to connect your Instagram profile to your Facebook Business page, follow the instructions to do so. This step is optional for advanced users.
  6. Lastly, you should add your contact information as business profiles need to contain an e-mail, a phone number or an address.
  7. Enjoy your new Instagram Business account.

Hence, now you can access all the tools as you wish. There are handy features like Instagram Insights that will help you to track and analyze your social media performance.

You can also like this post: How to Post to Instagram from Mac with Your Browser

If you wish to further research on this topic, follow the official Instagram link below.

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How to Use Instagram for Business (From Scratch)
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Published by Social Media Specialist D. Batuhan Kurtçu

I, Doğukan Batuhan Kurtçu was born in 1997 at a metropolis of Turkey named Izmir. Computer literacy and social media networks were always attracting me. When I first got introduced to Facebook, I knew it was game-changing. Not just for me but it was game-changing for human communication and socializing as well. I knew the future of human sociology and interactions were getting built upon some free-to-use social network pages. I wish to mention that, back then even being able to ‘like’ something was a massive thing. Time flies. I adapted to it.I went to a local high school and was good with verbal classes as I recall. At that time, I was working for a local radio station and newspaper host as a reporter and designer. Then I was honored to attend the University of Istanbul for a whole four years. My degree was completely unrelated to my career plans. However, it is what it is though, here I am.My expertise is especially for Instagram, Twitter, Facebook, Snapchat and some other social media networks. I am creating content about social media for some years now and blogging is with me since my early years as a teenager.Now, I wish to express and share my information on social media and it's regarding topics as I feel experienced and well-informed enough by now. I am currently preparing content tirelessly for the readers of blogs like BIF, IF, and GlowInsta. I accomplished much by helping people to take their social network matters into their own hands but, yet still, I feel like I have so much to do.Will you be with me on my journey for optimization of conscious social network use? I will be glad to set you free from the confusing dynamics of social media, as we all know, only the truth can set us free.

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